PREVIEW

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Guide dog puppies in training got their own Magical Mystery Paw at The Beatles Story museum in Liverpool on Thursday (4December2025).

There, the dogs were trained how to respond in an environment filled with new sights, sounds and environments inspired by the world’s most famous band.

The Beatles Story opened its doors to host the unique training session. The visit gave the puppies the opportunity to explore the immersive museum while ensuring their introduction to bustling public attractions was both positive and comfortable.

Accompanied by their Puppy Raisers, the dogs wandered through the exhibitions, encountered unfamiliar sounds and objects, navigated themed rooms and enjoyed a gentle version of the sensory features experienced daily by visitors.

The attraction takes visitors on an interactive journey through the history of The Beatles, featuring an extensive collection of artefacts displayed within recreated sets such as The Cavern Club and Abbey Road Studios.

Sam Williams, Puppy Development Advisor at Guide Dogs, said: “We partnered with The Beatles Story to give our puppies the opportunity to experience a busy, sensory environment, but in a safe and controlled way so they’re not overwhelmed.

“Early socialisation is vital for helping them learn to navigate unusual situations calmly and confidently. Places like museums, with different lighting, sounds and layouts, offer brilliant real-world training experiences.

“This may be the pups’ first visit to a major attraction, and by introducing them gradually to new and unexpected things, from Beatles music playing through speakers to themed lighting and unfamiliar objects, we’re helping prepare them for the variety of environments they’ll encounter as working guide dogs.”

Though there wasn’t a ‘Hey Bulldog’ in sight, the puppies acquitted themselves well - showing they knew exactly how to “Get Bark” to where their handlers belonged.

“Every pup handled it brilliantly,” Sam added. “They took in the new surroundings with curiosity, and our Puppy Raisers did a fantastic job supporting them, rewarding calm behaviour and building their confidence. We’re incredibly grateful to The Beatles Story for being so welcoming.”

Guide dog puppies spend their first year living with a volunteer Puppy Raiser. At around 12 to 14 months old, they begin their formal training with Guide Dogs and, if successful, go on to support people with sight loss to lead independent, active lives.