PREVIEW

One of London’s most famous streets has had a Wicked-inspired makeover to become Yellow Brick Lane.

With Wicked: For Good, the concluding instalment in of the two-part Wizard of Oz-based movie musical, heading to cinemas on Friday (21 November 2025), from now until 2 December, fans and visitors can embark on a journey along the “Yellow Brick Lane”.

Erika Lewington, Marketing Director, Universal Pictures International UK & Eire, said: “Bringing Yellow Brick Lane to life in East London is a celebration of imagination, artistry, and community. We’re proud to collaborate with incredible artists to create an experience that connects film, music, and culture in a way that feels truly magical.”

It runs from the Banglatown Arch to the area between Hanbury and Buxton Street and includes Wicked-inspired installations and street art from six talented artists, including Taya De La Cruz, Jimmy C, Tom Blackford, Mr Cenz, Sophie Mess and Nicolas Dixon.

De La Cruz’s Enchanted Doors: Two Sides of Good is an installation that explores duality, transformation and the space for contemplation between right and wrong. The work invites viewers to pause amid their busy days and reflect on what these themes mean to them.

Then there’s Jimmy C’s two vibrant portraits of Ariana Grande and Cynthia Erivo as lead characters Glinda and Elphaba. Using his unique layering technique. Jimmy was inspired to capture the energy and intensity of the friendship between the witches of Oz even when they are apart.

Tom Blackford has created Fly!, a large-scale artwork inspired by childhood memories and the enduring impressions left by the film, while Mr Cenz took real pleasure in creating a mural for this unmissable film event in his signature style.

Sophie Mess’s new work blends her her signature celebration of colour and nature with the musical’s message of positivity and transformation, and Nicolas Dixon;s magical work also pays tribute to the film.

The “Yellow Brick Lane” walking experience also includes: a large neon lyric installation on the Truman Brewery Bridge that spans Brick Lane, secret Funko installations along the art route, street name changes, banners, posters and an array of stickers for people to look for and find.

India Young, Truman Brewery Events Operations Manager added: “There’s no place like Brick Lane, and at The Truman Brewery, East London’s iconic home for creativity and culture, imagination and individuality take centre stage. In collaboration with Wicked: For Good, we’re thrilled to bring Yellow Brick Lane to life through an oz-mazing transformation of our beloved site. Together, we celebrate the power of creativity, connection, and following your own path.”