AssetID: 53318778
Headline: UNCAPTIONED: Khloé Kardashian set to launch perfume range
Caption: Khloé Kardashian set to launch perfume range. The TV star is partnering with Luxe Brands, the company behind Ariana Grande's perfumes, on her new venture which will begin hitting shelves in the latter half of the year. While she has dabbled in the fragrance world before with her sisters Kim and Kourtney Kardashian for Kim's KKW Fragrance brand, this time Khloé means business. ”Doing the whole fragrance - picking the liquid, the color, the bottle - I've experienced before, but I'm in such a different place in my life now.” "I'm older, I'm wiser. In business, I don't look to loan my name out to someone. I'm really hands-on and controlling, which I take as a compliment, and this was the right fit.” The 39-year-old already has the fashion brand Good American under her belt and is now looking to conquer the beauty world like her sisters Kim and Kylie Jenner. ”Now that Good American is not so much of a baby, I can take on other projects that are passionate to me. I won't commit to something if I can't give it 500 percent.” THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT
Keywords: Khloé Kardashian,Good America,fashion Brand,launching,perfume,collaboration,Luxe brands,reality TV star,older,wiser,WWD Magazine,interview,fragrance,business venture
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