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Apple Unveils Slimmer iPhone Air, Holds Prices Despite Trump Tariffs. Apple has unveiled its latest lineup of iPhones — headlined by the brand-new, ultra-thin iPhone Air. The device, priced from $999, features a high-density battery and Apple's new A19 Pro chip, promising greater efficiency and performance in a slimmer design. At its annual launch event, CEO Tim Cook called the Air "the biggest leap ever for iPhone." Apple also introduced the iPhone 17, iPhone 17 Pro, new AirPods Pro, and an Apple Watch with blood pressure monitoring. Importantly, Apple kept prices flat across its product range, despite tariffs imposed under President Trump that the company warns will cost over $1 billion this quarter. Analysts say Apple is swallowing the costs to keep consumers upgrading — and to fend off rivals like Samsung and Google. Shares of Apple fell 1.6% after the pricing announcement, but experts say the refreshed lineup positions Apple strongly in a highly competitive global market.
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