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Kiss Sells Catalog Brand Name and IP. Pophouse Entertainment Group has bought the rock band's catalog, brand name and intellectual property in a deal worth over $300 million, ABC News reports. Björn Ulvaeus of ABBA co-founded Pophouse. When Kiss played their last show in December, they revealed digital avatars of themselves, ABC News reports. Pophouse partnered with George Lucas' company, Industrial Light & Magic, to create the avatar technology. The "ABBA Voyage" show in London featured an entire performance with the Swedish band's digital avatars. ABC News reports that a biopic, documentary and "Kiss experience" are in the works, according to Pophouse CEO Per Sundin. An avatar show is planned for the later part of 2027. Gene Simmons said, "I don't like the word acquisition”. "Collaboration is exactly what it's about. It would be remiss in our inferred fiduciary duty — see what I just did there? — to the thing that we created to abandon it.” "People might misunderstand and think, 'OK, now Pophouse is doing that stuff and we're just in Beverly Hills twiddling our thumbs.' No, that's not true." "We're in the trenches with them. We talk all the time. We share ideas. It's a collaboration. Paul (Stanley) and I especially, with the band, we'll stay committed to this. It's our baby.", Gene Simmons, to AP. THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT