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Pop Mart Sales Explode as Mini Labubu Dolls Take the World by Storm. Chinese toy maker Pop Mart says its sales have skyrocketed since launching mini versions of its wildly popular Labubu dolls. In the three months to September, the company's global revenue jumped about 250% compared to last year — with sales in the US surging by more than 1,200%, and Europe up over 700%.. The craze has helped push Pop Mart's market value to around $45.5 billion, after its shares rose more than 5.5% in Hong Kong on Thursday. Best known for its "blind box" toys — where buyers don't know what figure they're getting — Pop Mart has faced criticism for fueling gambling-like behavior. Still, the Labubu phenomenon keeps growing, boosted by celebrities like Kim Kardashian and Lisa from Blackpink, and collabs with Coca-Cola and One Piece. Since its debut in 2019, Labubu has turned Pop Mart into a global retail force, with over 2,000 stores and vending machines worldwide. While some analysts warn the hype may not last, for now — the cute little monster is ruling the toy world.
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