Headline: Bill Skarsgård thought studio was 'kind of mean' for releasing Pennywise photo before It
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To drum up excitement about the two-part Stephen King film adaptation, Warner Bros. officials released a first-look image of the Swedish actor in costume as the villainous clown before cameras had started rolling on the movie. This meant that Skarsgård was acutely aware of all the criticism about his new-look appearance before he had filmed anything. "They did a thing that I felt was kind of mean," he told Esquire magazine. "I was so incredibly nervous to start this job, and then the Internet is having so many hateful opinions on the weird, strange look of the thing."
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