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Jelly Roll Teams Up With Dunkin' to Launch 'Jelly' Merch. In honor of National Doughnut Day on June 7, Jelly Roll is partnering with Dunkin'. A promotional video shows the Grammy-nominated musician with a box of doughnuts, explaining how he got his nickname. "Everybody always asks me how I got the name Jelly Roll. Believe it or not, truth is, it's 'cause of these little guys right here." "Y'all know growing up doughnuts were truly my kryptonite. My mama used to tell me all the time that I was so sweet, I could open up my own Dunkin'.", Jelly Roll, via promotional video. New Dunkin' merch will be available beginning June 6 at 12 p.m. That merch includes a "jelly" hoodie and a "grab me a glazed" hoodie, as featured in Ben Affleck's commercial. Two concert-style shirts will also drop. In April, Jelly Roll told 'People' that he's often gifted jelly roll cakes, which he didn't know were a thing. He still eats and enjoys them, though doughnuts are where his heart belongs. "Here's a funny thing. I didn't realize that jelly rolls were cakes. I got named Jelly Roll after a jelly doughnut. My mother didn't know there was a different pastry called a jelly roll.", Jelly Roll, to 'People'. Customers can receive one free doughnut with the purchase of a beverage at Dunkin' on June 7. THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT