PREVIEW

Apple Hands CEO Role to John Ternus as Tim Cook Steps Down. Apple is entering a new era as Tim Cook steps down after 15 years, with longtime executive John Ternus set to take over as chief executive on September 1. Ternus, who currently leads hardware engineering, has spent 25 years at Apple and played a key role in nearly every major product—from the iPhone and iPad to AirPods and the Apple Watch. He also oversaw the shift to Apple’s own silicon in Mac computers. Cook, who took over from Steve Jobs in 2011, will transition to executive chairman while supporting the leadership handover. During his tenure, Apple became one of the world’s most valuable companies, surpassing a $1 trillion valuation in 2018 and reaching $4 trillion today. The leadership change signals a potential strategic shift. Unlike Cook’s operations-focused background, Ternus is deeply rooted in product development—raising expectations that Apple may push harder into innovation, including areas like AI and next-generation hardware. Analysts say Apple now faces a critical moment: moving beyond its reliance on the iPhone and rediscovering the breakthrough innovation that once defined the company.
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