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AA And BSM To Refund Learners Over Hidden Booking Fees. Driving school operators AA and BSM have been ordered to refund thousands of learners after failing to clearly show full lesson prices upfront. More than 80,000 customers will share £760,000 after an investigation by the Competition and Markets Authority found illegal pricing practices. The regulator said a mandatory booking fee was only revealed at checkout, a tactic known as “drip pricing”, which can mislead customers. The companies’ parent firm has also been fined £4.2 million for breaching consumer law. Both brands said they have now updated their websites to make fees clearer and will automatically refund affected customers. The CMA stressed that all mandatory costs must be shown from the start, warning hidden fees can unfairly influence consumer decisions.
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