Headline: UNCAPTIONED: Ford UK Calls for £5,000 EV Incentives to Boost Electric Car Sales
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Ford UK Calls for £5,000 EV Incentives to Boost Electric Car Sales. Ford UK's chair, Lisa Brankin, has urged the government to offer consumer incentives of up to £5,000 per car to boost electric vehicle (EV) sales and help meet climate targets. Speaking at Ford’s Halewood plant, Brankin emphasized that EV demand has lagged behind expectations threatening manufacturers’ ability to meet the Zero Emission Mandate, which requires 22% of new cars to be electric this year. Brankin criticized the mandate as overly aggressive and said direct consumer incentives, like scrappage schemes or VAT cuts, are crucial to drive EV adoption. The industry is also pushing back against steep penalties for non-compliance, which could reach £15,000 per vehicle. With major investments, including £380m in Halewood, Brankin stressed the need for substantial government support to ensure the UK's transition to electric vehicles stays on track.
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