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ID: 54615774 Video

Headline: British Museum Tops UK Visitor Charts Again as Attractions See Modest Growth in 2024

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The British Museum was officially the most visited attraction in the UK in 2024, according to data from the Association of Leading Visitor Attractions (Alva). Overall, Alva recorded 157.2 million visits across 400 sites last year—a 3.4% increase on 2023, though still below pre-pandemic levels.

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