PREVIEW

Nike Cuts 1,400 Jobs as Turnaround Efforts Intensify. Nike is set to lay off around 1,400 employees as part of a global push to streamline operations and recover from a prolonged sales slump. The cuts—impacting less than 2% of its workforce—will mainly hit technology and operations teams across North America, Europe, and Asia. The move follows earlier layoffs this year, signaling deeper restructuring as the company tries to regain momentum. Under CEO Elliott Hill, Nike is attempting to refocus on core sports categories like running and soccer, while accelerating the rollout of new products. However, results have been mixed, with only a few standout successes like the Vomero 18 gaining strong traction. The brand is also facing intensified competition from rivals such as On, Hoka, and Anta, all of which have been gaining market share. Despite efforts to clear inventory through heavy discounting, margins remain under pressure, and sales are expected to decline further this quarter—especially in key markets like China. Analysts warn the layoffs suggest Nike’s challenges may run deeper than expected, as the company works to simplify its structure, integrate supply chains, and refocus its long-term strategy.
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