PREVIEW

According to Eurogamer, The Sims 4 took six years to reach 20 million players since its launch in 2014. However, that number surged dramatically after EA transitioned the game from a premium title to a free-to-play model in October 2022. That shift in business model more than quadrupled The Sims 4's audience, with EA reporting 85 million players back in May. This initiative is complemented by a variety of new in-game features, including the live-service-style Reaper's Rewards Event, as well as a steady stream of new DLC. Next up on the expansion list is The Sims 4's highly anticipated and delightfully dark Life & Death expansion, set to release this Thursday, October 31st.