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Intel Announces New Generative AI Company. On January 3, Intel announced its latest ambitious plan to establish an independent company dedicated to generative AI. Quartz reports that the new enterprise firm, named Articul8 AI, will be formed in partnership with digital-focused asset manager DigitalBridge Group. The financial details of the arrangement have not been disclosed, including the valuation of the deal or Intel's stake in the resulting venture. Articul8 AI will reportedly operate with an independent board of directors, with Intel participating as a shareholder. Former Intel Vice President Arun Subramaniyan was named Articul8's new CEO. "We’ve been really trying to address the biggest gap in generative AI today, which is that building a proof of concept is easy, but getting things into production and doing it safely and in a cost sustainable way is really what is missing.", Arun Subramaniyan, Former Intel vice president, via Reuters. Quartz reports that the news comes after the California- based tech company announced plans to take on chip maker Nvidia amid an escalating global chip market race. The announcement of Articul8 makes Intel a challenger to a range of companies that include ChatGPT maker OpenAI, Google and Stability AI. "With its deep AI and high performance computing domain knowledge and enterprise-grade GenAI deployments, Articul8 is well positioned to deliver tangible business outcomes for Intel and our broader ecosystem of customers.", Pat Gelsinger, Intel CEO, via Quartz. Quartz reports that Articul8 is the product of research on enterprise AI conducted by Intel and Boston Consulting Group (BCG). Intel says the Articul8 platform is currently ready for use by enterprise customers in aerospace, financial services, semiconductor production and telecommunications. THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT