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Coca-Cola Raises Forecast After World Cup Sales Boost. Coca-Cola has raised its annual forecasts after strong World Cup sales, with hydration breaks helping boost demand for its drinks during matches. Chief Financial Officer John Murphy said the extra breaks created more opportunities for advertising and drove higher sales of Powerade. The company said strong demand for Coca-Cola products and zero-sugar drinks helped offset weaker consumer spending in some markets. Quarterly revenue rose 6% to $13.37 billion, beating analysts' expectations and lifting the company's share price. Coca-Cola warned that higher aluminium and plastic costs are putting pressure on expenses as the conflict in Iran continues to disrupt supply chains. The company said it had previously locked in lower raw material prices but expects to provide a further update on costs later this year. Coca-Cola now expects organic revenue growth of around 5% in 2026 and raised its earnings growth forecast to between 9% and 10%. The company has also benefited from investments in products including ready-to-drink teas, Fairlife milk and smaller package sizes.
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