PREVIEW

Beyoncé Has a New Hair Care Line. Beyoncé's new hair care line, Cécred, will launch on Feb. 20, CNN reports. Queen Bey made the announcement on Instagram. Her caption, "Hair is sacred," was accompanied by video footage of Beyoncé as a child spending time at her mother's hair salon, Headliners. In 2021, Beyoncé told 'Harper's Bazaar' that "There is power in community, and I saw that growing up the daughter of a salon owner". "I was exposed to so many entrepreneurial women that I admired. Doctors, business owners, artists, teachers, mothers — they all came through my mom’s salon." "I saw firsthand how a salon can be a sanctuary for women." Beyoncé also told the magazine that she's "seen how much Black women’s emotions are attached to our hair and beauty". "The beauty industry does not always understand these emotions and what we need." Beyoncé, via 2021 'Harper's Bazaar' interview. The products that Cécred will offer have yet to be revealed. However, a trademark request that was filed in 2022 allows the company to produce "hair care preparations, candles, vitamin supplements, electric hair styling tools, combs, hair accessories, pillow cases and four other goods and services categories," CNN reports. THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT