AssetID: 53100749
Headline: UNCAPTIONED: X Social Media Is Suing X, Formerly Twitter
Caption: X Social Media Is Suing X, Formerly Twitter. Elon Musk rebranded Twitter to be called X at the end of July 2023. Now, a company called X Social Media LLC is filing suit, The Verge reports. According to the lawsuit filed on Oct. 2, X Corp. has violated Florida common law due to "unfair competition and trademark and service mark infringement". X Social Media, which has continuously used its registered trademark since 2016. claims to have “already suffered loss in revenue that correlates with X Corp.'s rebrand and use of the mark 'X'”. However, law professor Alexandra Roberts says, “In a crowded field with lots of 'X' trademarks, it will be difficult to enforce against others”. "The argument that will enable Twitter/Musk to get protection for the mark will be the same argument that impedes aggressive enforcement." "There are thousands of single-letter trademark registrations; many, but not all, of them are more elaborately stylized than the one that now appears on the site formerly known as Twitter." , at Northeastern University, via The Verge. "Given the large user base on Twitter and the number of people following and reporting on this rebrand, I expect it wouldn't take very long to establish that the new 'X' functions as a trademark and consumers associate it with Twitter's services or brand.", Alexandra Roberts, a professor of law and media at Northeastern University, via The Verge. THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT
Keywords: X Social Media,suing,X,Formerly,Twitter,rebranded,Elon Musk,The Verge,lawsuit,court case,infringement,name,branding,customer,accounts,trademark,unfair competition
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