AssetID: 53025968
Headline: UNCAPTIONED: YouTube Creators Will Now Have Less Ad Controls
Caption: Starting in November 2023, creators will no longer have access to individual YouTube Studio controls "for pre-roll, post-roll, skippable and non-skippable ads on new videos," The Verge reports. They will only be able to decide whether ads before or after videos are on or off. If a creator chooses to have ads turned on, YouTube will decide what kind of ad to show "when appropriate," according to a YouTube support document. YouTube doesn't think the change will affect creators too much. "Most creators shouldn't notice a change as they already have many of these ad formats turned on by default.", "In the last year, for long-form videos that were enabled for monetization at time of publishing, more than 90 percent of videos had pre-roll, post-roll, skippable and non-skippable ads turned on.", YouTube, via announcement. However, the change could be disappointing for creators who value control over the types of ads presented to their viewers, The Verge reports. Creators will also get new options for mid-roll ads. During livestreams, a countdown will appear in which a creator can decide to skip the ad if they don't want to be interrupted. Mid-roll ads can also be delayed for 10 minutes amid livestreams. The choice of automated or manually-selected mid-roll ad breaks will also be offered, as opposed to previously only being able to select one of the two options THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT
Keywords: YouTube,creators,less,ad,control,advertisement,YouTube studio,social media,technology,online,post-roll,skippable,non-skippable,new videos,content,media
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