AssetID: 53012984
Headline: Mercedes Unveil Futuristic New Electric Concept Vehicle
Caption: **RAW VIDEO** In Munich, Germany, at the IAA Mobility 2023 event, Mercedes-Benz has unveiled the striking Concept CLA Class. This cutting-edge concept vehicle offers a glimpse into the brand's upcoming family of vehicles, marking a significant step toward embracing the electric and digital era. This initiative reflects the company's vision to elevate this vital vehicle category as part of its long-term portfolio strategy. Crafted on the forthcoming Mercedes-Benz Modular Architecture (MMA) platform, the exterior design of the Concept CLA Class epitomizes iconic styling and dynamic performance. Simultaneously, the interior prioritizes customer experience, ensuring exceptional comfort and convenience for an electric and digital future. Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG, described the Concept CLA Class as the pioneer of an entirely new all-electric segment for entry-level vehicles at Mercedes-Benz. “The Concept CLA Class is the forerunner for an entirely new all-electric segment of entry-level vehicles at Mercedes-Benz. The range will comprise a total of four new models – a four-door coupé, a shooting brake and two stunning SUVs – each with significantly elevated product substance,” he said. “This new model family is inspired by a generation of car buyers who want that unmistakable Mercedes-Benz feel, with more features, even greater comfort and safety and the most advanced technology. They also seek a sustainable choice that is a cut above the rest. This hypermiler is the one-litre car of the electric age, with a range of more than 750 kilometres (466 miles) in the WLTP1 and energy consumption of just 12 kWh/100 km. Based on the MMA platform, it provides an insight into the first complete family of Mercedes-Benz electric cars developed from scratch to put our Ambition 2039 on the road, whereby we aim to achieve net carbon neutrality along the entire value chain in our fleet of new vehicles in 2039.” The Concept CLA Class's technological prowess is evident in the MMA platform, which incorporates a next-generation electric-drive system targeting a range of over 750 kilometers (466 miles) in the WLTP. This electric-first platform is engineered to accommodate four vehicles with varying body styles and is set to play a pivotal role in Mercedes-Benz's electric fleet expansion. The Concept CLA Class showcases the use of sustainable materials throughout its structure and interior. This ranges from almost CO₂-free steel and CO₂-reduced aluminium to sustainably produced and processed leather upholstery as well as trim made from paper. Overall, the show car represents the approachable interpretation of desire for a youthful and dynamic global market segment. It also has an innovative operating system, “MB.OS”, that maximises operating efficiency. “The technology that provides the foundation for the Concept CLA Class represents an entirely new approach for Mercedes-Benz and incorporates many learnings from our groundbreaking VISION EQXX technology programme,” Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer. “For instance, our engineers have maximised efficiency by driving down losses in its 800 V electric-drive system. It also features innovative battery cell chemistry as well as a high level of integration enabling excellent energy density. I am certain that our MMA platform will enable us to offer our customers in this market segment a class-defining combination of performance, sustainability, safety and comfort paired with an outstanding digital experience.”
Keywords: mercedes,cla class,cars,motoring,ev,electrical vehicles,feature,photo,video,Mercedes-Benz
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