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AssetID: 53780370

Headline: UNCAPTIONED: Expert reveals which ingredients to avoid if you have dry skin

Caption: Expert reveals which ingredients to avoid if you have dry skin. Ali Hedley, Clinical Engagement Manager at Epaderm, has revealed the ingredients you should avoid if you suffer from dry skin. Salicylic acid Using salicylic acid when you have dry skin can make it even drier. ”Salicylic acid is generally found in skincare products formulated to treat oily and acne-prone skin. This is because it works by dissolving the sebum that clogs pores, and consequently helps to control oil production.” Alcohol Alcohol is added to skincare ingredients because it can help other ingredients to penetrate the skin. However, alcohol is naturally dehydrating. ”So, look out for products that have SD alcohol, isopropyl alcohol and denatured alcohol mentioned on the label.” Fragrances Many skincare products have artificial fragrances added to cover the smell of other ingredients and make them more sellable. ”However, most perfumes contain alcohol, which again causes dehydration and therefore strips away the natural oils in your skin rather than replenishing them. So, it's best to stay away from products that contain artificial fragrance, whatever your skin type.” Benzoyl peroxide This product is often used by those with oily skin as it is great at removing natural oils. ”It does this by breaking down into oxygen and benzoic acid. However, when applied to dry skin, this can lead to excessive dryness, redness, and irritation.” For those with dry skin, the expert recommends Epaderm Cream, which she describes as "a clinically proven 2-in-1 emollient and cleanser that can improve skin hydration in just two weeks”. THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT

Keywords: expert,reveals,ingredients,avoid,dry skin,face,oily,complexion,alcohol,peroxide,salicylic acid,dissolving,sebum,clogs,pores,dry out,drier,dehydrating,creams,perfume

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