PREVIEW

Clothing has been designed to help people stay anonymous by disguising them from AI facial recognition technology. Kirsty Love designed the garments to protect people's offline identities after realising how easily existing websites can identify individuals from a photograph and quickly provide online details about them. The BA Fashion Knitwear student at Nottingham Trent University developed a prototype skirt, jumper, and hat using reflective yarn and special patterns to confuse cameras and prevent recognition by artificial intelligence (AI). Kirsty’s research identified a glitch that causes AI to confuse human faces with animals or blurred images. For her clothing patterns, she layered human face images to appear blurry and distorted, creating a 'futuristic grunge' look. The garments are made with reflective yarn, which illuminates when viewed through a camera in sunlight or under a flash, creating an invisible barrier that obscures key facial details. The hat also partially covers the wearer’s face, making it difficult for photographers to capture a clear image. Kirsty’s target demographic is 20 to 35-year-olds who are conscious of their social media presence. The clothes are unisex and oversized