Headline: UNCAPTIONED: Google's Search Market Dominance Begins to Decline
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Google’s Search Market Dominance Begins to Decline. Google, long synonymous with online search, is seeing its dominance in the U.S. search market shrink for the first time in decades. According to a forecast by eMarketer, Google will control less than half of the U.S. search ad market next year, maintaining a 48% share. Despite Google growing its sales, Amazon is gaining ground rapidly and is expected to capture nearly a quarter of U.S. search ad dollars in 2024, with that share growing to 27% by 2026. Though Google’s search dominance is declining, the tech giant remains a powerhouse in other areas like display and video ads, with a market value of $2.1 trillion trailing only Apple, Microsoft, and Nvidia.
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