PREVIEW

Married Women Embrace Independent Travel. More married women are embarking on solo travel adventures, with travel companies reporting a surge in bookings from older women traveling alone. In 2023, 38% of South African solo travelers booking with Flight Centre were women, primarily aged 52, outpacing bookings for couples and families. Flight Centre’s solo female bookings have increased by 15% since the pandemic, with women making up 81% of these reservations for top travel brands. Road Scholar, a tour operator for older adults, reports that 60% of their solo travelers in 2022 were married women, yet they traveled without their spouses. The trend reflects Baby Boomer women embracing solo travel, with societal norms shifting to support their independent journeys. El Camino Travel founder Katalina Mayorga observes more women over 55 taking solo trips, focusing on self-care after raising children. Though not initially women-only, El Camino now tailors its tours to women, as 90% of their clients are female, exploring destinations like Colombia and Morocco. Booking.com forecasts a rise in solo female travelers for 2024, with 54% of women expressing plans to embark on solo adventures next year. Flight Centre’s data shows 56% of Contiki bookings in 2023 were solo travelers, with women making up 62% of this group, an increase from pre-pandemic levels. A survey from StudentUniverse highlights that 58% of Gen Z women are eager to travel solo internationally, driven by a desire for empowerment and personal growth.
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