Headline: UNCAPTIONED: Take-Two CEO Remains Optimistic Despite Borderlands Movie Flop
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Take-Two CEO Remains Optimistic Despite Borderlands Movie Flop. Eurogamer report Take-Two CEO Strauss Zelnick remains optimistic about this year’s Borderlands movie, despite its poor reception. The film, which starred Cate Blanchett, was labeled a “disaster” and a “lifeless, unfunny and visually repulsive dud” by critics making only $4 million on opening day before moving quickly to streaming. However, Zelnick shared that the movie actually boosted Borderlands game sales showing how media adaptations can drive interest in related games. He added that while Take-Two values adapting its popular franchises for film and TV, it remains highly selective. “We’d prefer everything with our brand to be successful,” he said, emphasizing cautious licensing choices.
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