PREVIEW

X Blocks European Commission From Advertising After €120m Fine. X has cut off the European Commission’s advertising access just days after the EU slapped the platform with a €120m fine over its blue-tick verification system. The clash erupted when X executive Nikita Bier accused the Commission of exploiting a loophole to boost reach on its post announcing the fine, saying the regulator believed “the rules should not apply.” Brussels denied wrongdoing, insisting it used X’s advertising tools “in good faith” and in line with platform rules and EU law. The record fine was issued under the Digital Services Act, with regulators calling X’s paid blue-tick system “deceptive” and a driver of impersonation scams. Officials also said X failed to provide ad transparency and did not give researchers proper access to public data. The platform has 60 days to respond or risk further penalties. Elon Musk fired back online, declaring the EU “should be abolished” and amplifying posts likening Brussels to fascists. US officials including Secretary of State Marco Rubio accused the EU of trying to censor American companies. The row adds to X’s mounting global regulatory battles, after fines and sanctions in Brazil and Australia over misinformation and safety failures.
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