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Meta Adding Label to AI-Generated Content. NPR reports that AI-generated images on Instagram, Facebook and Threads may come with a disclaimer, clearly stating that they are not real images. Meta has said that the AI-generated label will be rolled out on all of the company's platforms in the coming months. The decision comes amid growing pressure on tech companies to address the potential for deception that comes with rapidly developing AI technology. "As the difference between human and synthetic content gets blurred, people want to know where the boundary lies." "People are often coming across AI-generated content for the first time and our users have told us they appreciate transparency around this new technology." "So it's important that we help people know when photorealistic content they're seeing has been created using AI." Nick Clegg, Meta's president of global affairs, via NPR. The system relies upon invisible markers, like metadata and watermarks, that identify content that is generated by AI. The labels will reportedly apply to images generated by AI tools owned by Google, Microsoft, OpenAI, Adobe, Midjourney and Shutterstock. NPR reports that this leaves gaps for other image generators, including open-source AI tools. To compensate for this, Meta said it is working on tools that will be able to automatically detect AI-generated content, even without watermarks or metadata. THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT