PREVIEW

2024 Super Bowl Becomes the Most-Watched Telecast in History. NBC reports that this year's Super Bowl drew in a whopping 123.4 million viewers who tuned in to see the Kansas City Chiefs' 25-22 win over the San Francisco 49ers. Viewers watched the game on CBS, Univision, Paramount+, NFL+, ViX and the NFL Network. There was even a kid's version broadcast on Nickelodeon that featured 'Spongebob Squarepants' characters. This year's Super Bowl took the record for most views, beating out the 2023 Super Bowl which registered over 115 million. Industry analysts had predicted that this year's Super Bowl would be boosted by being held in Las Vegas for the first time. Ratings were also driven higher by pop superstar Taylor Swift's high-profile relationship with Chiefs tight end Travis Kelce. This year's halftime show was headlined by Usher, who was joined by special guests that included Alicia Keys, Jermaine Dupri, H.E.R. and Ludacris. Prior to this year's Super Bowl, the NFL playoffs also scored record-breaking ratings. Associated Press reports that an average of 55.47 million viewers tuned in to see the Chiefs beat the Baltimore Ravens in a January 28 playoff game. An average of 56.69 million people watched the 49ers beat the Detroit Lions on the same day, making it the most-watched NFC game since 2012. "The Super Bowl is really the last of the truly communal TV experiences, making it not only immune to the audience decline that all other programming types are experiencing, but in fact positioned for growth." Robert Thompson, Syracuse University television history, via NBC. THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT