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Tesla raises Cybertruck prices by $5,000 as sales slump. Tesla has raised the price of two Cybertruck variants by $5,000, further positioning the electric pickup as a luxury vehicle despite its declining sales. The Dual Motor version now starts at $74,990, up from $69,990, while the Premium All-Wheel Drive model has increased from $79,990 to $84,990. The top-of-the-range Cyberbeast remains priced at $99,990, meaning all three versions now sit firmly in the premium segment. The move comes as the Cybertruck struggles to attract buyers, with Tesla selling just 7,263 units in the US during the first half of 2026, a 32.2% decline from the same period last year. That performance is far below Elon Musk's earlier ambition of selling around 250,000 Cybertrucks a year, raising questions over whether the model can achieve that level of success. Experts say the price increase could help Tesla offset higher material costs and protect profit margins as demand weakens. Tesla seems to be accepting the Cybertruck as a luxury product rather than a mass-market car, particularly after the company moved to discontinue its Model S and Model X vehicles. The strategy marks a significant departure from Musk's original 2019 promise that the futuristic pickup would start at around $39,900.
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