PREVIEW

David Beckham Earns £39m as World Cup Deals Boost Business Profits. David Beckham has received a £39m dividend from his business empire after a record year driven in part by his commercial activity around this summer’s World Cup. The former England captain appeared in around a dozen advertising campaigns during the tournament in the US, working with brands including McDonald’s, Lenovo, Verizon and Lay’s. His commercial company, DRJB Holdings, saw revenues rise by around 20% to $110.5m last year. Pre-tax profits also reached a record $65.7m, an increase of 46%. Beckham sold a 55% stake in his businesses to US entertainment company Authentic Brands Group for £200m in 2022, but retained a 45% share. A further $61.6m was paid out in special dividends this year, bringing Beckham’s total payout to about $51m. The World Cup was part of a wider expansion of Beckham’s commercial activities, which also included new partnerships with Adidas and Stella Artois. The figures underline how Beckham has turned his status as a football star into a global commercial brand, with the World Cup providing another major platform for his business empire.
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