PREVIEW

NBC reports that sales of western style boots have surged over 20% since Beyoncé released her recent 'Cowboy Carter' album. The album marked the music superstar's first entry in the country genre. According to consumer behavior firm Circana, there were significant boosts to unit sales for western style boots even before the full album dropped. The Wild West aesthetic started to experience a surge with the release of the singles 'Texas Hold 'Em' and '16 Carriages'. Since the start of April, Boot Barn shares have shot up over 4%.