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Beyoncé's Latest Album Boosts Sales for Western Style. NBC reports that sales of western style boots have surged over 20% since Beyoncé released her recent 'Cowboy Carter' album. The album marked the music superstar's first entry in the country genre. According to consumer behavior firm Circana, there were significant boosts to unit sales for western style boots even before the full album dropped. The Wild West aesthetic started to experience a surge with the release of the singles 'Texas Hold 'Em' and '16 Carriages’. Since the start of April, Boot Barn shares have shot up over 4%. NBC points out that the 32-time Grammy winner's most recent album comes amid a wave of cultural push for western-inspired styles. Earlier this year, Louis Vuitton released the American Western line at Paris Fashion Week. In addition to stagecoach-inspired boots, the new line showcased western style classics like bolo ties and cowboy hats. The CEO of Levi Strauss, Michelle Gass, spoke to analysts about the boost the company received from a song on 'Cowboy Carter' being titled 'Levii's Jeans’. "I don't think there's any better evidence or proof point than having someone like Beyoncé, who is a culture shaper, to actually name a song after us.", Michelle Gass, CEO of Levi Strauss, via NBC. THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT