PREVIEW

EA CEO Champions Ads for Growth Amidst Battlefield Expansion. EA CEO Andrew Wilson has articulated the company's strategic pivot towards leveraging advertising as a significant growth driver, citing the vast engagement across its game communities, according to Eurogamer. While emphasizing the importance of careful implementation within gameplay experiences, Wilson underlined the potential for ads to fuel expansion. Concurrently, EA is consolidating its efforts, assembling its most extensive Battlefield team to date, focused on developing a cohesive Battlefield universe spanning both multiplayer and single-player realms. With Motive, DICE, Criterion, and Ripple Effect onboard, EA aims to deliver immersive experiences while exploring new avenues for community engagement and growth. THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT