AssetID: 53409090
Headline: Taylor Swift has generated $330 million for the NFL
Caption: According to Apex Marketing Group data, Swift has produced a $331.5 million "brand value" for the Kansas City Chiefs and the NFL since she started dating Travis Kelce. The data was calculated based on the "reach and impact" of Swift's NFL appearances from Sept. 24 through Jan. 22, 'New York Post' reports. According to Apex President Eric Smallwood, digital content, online news and social media created the most value. For instance, when Swift and Kelce were photographed on a date in October, $166 million was generated.
Keywords: Taylor Swift,Travis Kelce,Apex Marketing Group,NFL,Couple,Boyfriend,Dating,Kiss,Generated,Social media,President Eric Smallwood,digital content
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