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Headline: Mathew Pritchard joins anti-dairy protest in London

Caption: Vegan chef, skateboarder and stunt performer Mathew Pritchard, known for his brand Dirty Vegan and his role on TV show Dirty Sanchez, eats a ''yoghurt'' with fake blood and guts in Leicester Square, as part of a stunt organised by animal rights group Viva! to raise awareness of the conditions at zero-grazing dairy farms where cows are kept, which they say supply products to major dairy companies Muller and Arla.

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PersonInImage: Mathew Pritchard