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Headline: Mathew Pritchard joins anti-dairy protest in London

Caption: Vegan chef, skateboarder and stunt performer Matt Pritchard, known for his brand Dirty Vegan and his role on TV show Dirty Sanchez, eats a 'yoghurt' with fake blood and guts in Leicester Square, as part of a stunt organised by animal rights group Viva! to raise awareness of the conditions at zero-grazing dairy farms where cows are kept, which they say supply products to major dairy companies Muller and Arla. Pritchard was joined by protesters holding signs rebranding Muller as 'Killer'

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PersonInImage: Matt Pritchard