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AssetID: 41342263

Headline: IKEA Opens Its First Physical Store In Mexico

Caption: IKEA has opened its first store in Mexico. Located in the east part of Mexico City, within the inner ring of the city as part of the Encuentro Oceania shopping centre, the store has a surface with a total of 23,000 sqm distributed in 3 levels with 3 integrated shopping centre entrances and plans to receive 5,3 million visitors during the first full year. The store generates 300 direct jobs and 1000 indirect ones, a percentage of which will be for residents from the Venustiano Carranza neighbourhood. At the IKEA store, all the Mexican visitors will find a diverse offer of home solutions and a total of 5,000 products of which 250 are made in Mexico. This represents 8 to 10% of the planned sales. The store includes a restaurant with a capacity for 665 people that operates according to the COVID-19 measures, and a marketplace where more than 150 Swedish food products will be for sale, as well as a wide variety of vegetarian and vegan products such as meatballs, hot dogs and ice cream. In addition the food offer includes a stock of products from sustainable agriculture, for example the UTZ-certified coffee, which is produced with care for people and the environment. As part of the opening campaign, IKEA signed up more than 125,000 IKEA FAMILY members and distributed more than 700,000 IKEA Catalogues through different street teams and a Catalogue Drive Thru event. “We are very excited to finally open out first store in Mexico. We are proud that even through a pandemic we are able to bring the IKEA brand to the many people in Mexico City. It has been a challenging time, but we hope this opening helps to bring a smile to people’s faces”, commented Malcolm Pruys, Retail Country Manager and Managing Director of IKEA in Mexico. “This is a day of joy. After many years of preparations, and almost half a year with E-commerce in Mexico City, we are now very excited to present the IKEA concept physically in Mexico. We are determined to make IKEA beloved and meaningful also in Mexico”, says Anna Solodovnikova, Expansion Manager, Inter IKEA Systems B.V., the worldwide IKEA franchisor.

Keywords: IKEA,Mexico,first store

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