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Headline: Genesis Celebrates China Launch With Record-Breaking 3,281 Drone Light Show

Caption: Hyundai’s luxury vehicle brand Genesis used a record-breaking 3,281 drones to create a striking display over Shanghai’s skyline in celebration of the car maker's launch in China. The spectacular display on March 29th has now set a new Guinness World Record for ‘The Most Unmanned Aerial Vehicles (UAVs) airborne simultaneously’. According to a press release, the drone display – entitled the ‘Genesis of Genesis’ – was intended to signify the ‘beginning of the brand in China’, transforming the central Shanghai skies ‘into a canvas for thousands of illuminated drones to ‘paint’ the brand story of Genesis’. Markus Henne, Chief Executive Officer of Genesis Motor China, said, "At the heart of the Genesis promise is the daring spirit to do things differently. Our first-ever moment in China was a special opportunity to engage with our audience and show what Genesis is about. With this record-breaking drone performance, we brought our brand story and philosophy to life for many Chinese consumers. Soon, we will bring even more inspiring Genesis experiences and products to the consumers in China." Those present at the eye-catching launch were also given ‘a preliminary look at the Genesis G80 and GV80’, luxury vehicles described by Genesis as being ‘expressions of ‘Athletic Elegance’. In a separate press release about these new vehicles, Henne said, "We are excited to showcase our globally recognized products, Genesis G80 and Genesis GV80, known for the highest quality and distinctive design. We are driven by a purpose to design authentic relationships with Chinese consumers.' "This is our promise and our differentiator in China to deliver meaningful and stress-free experiences. To do that, we will be implementing an all-new business model that will bring our commitments to life."

Keywords: feature,photo feature,photo story,car maker,brand,luxury,vehicle,tech,technology,launch,drone,record breaking,light show,sky

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