PREVIEW

AssetID: 40299570

Headline: Design Studio Create 'Just Add Water' Hand Soap To Eliminate Use Of Plastic Bottles

Caption: A Swedish design studio have created a mix-it-yourself cosmetics brand that minimises carbon emissions and avoids plastic packaging. Forgo is an in-house project from the Stockholm-based design studio Form Us With Love. The brand’s first product from the range is a mix-it-yourself hand soap in the form of concentrated powder which was launched at Stockholm Design Week. When ordering the soap buyers won't be sent a single-use plastic bottle, just a small envelope. Users then tear open the paper sachet, pour the powder inside into a glass reusable bottle, add tap water, and shake, resulting in a foaming hand wash in less than a minute. A single paper sachet contains 12 grams of powder and creates 250 millilitres of hand soap. This drastically cuts down the amount of plastic needed to package and saves the emissions produced by shipping larger, heavier containers. It comes with a simple glass bottle alongside the re-fill sachets. The spark for FORGO was seeded by FUWL design team member, Allon Libermann. The idea was pitched internally and incubated at the studio together with entrepreneurs. FORGO is the 4th venture from Form Us With Love and shows the studio’s direction towards sustainable initiatives. “We have defined our mission as Design Real Change, our guide to influence everything we do here at Form Us With Love. This ambition is very time consuming. It means we have to dig deep to influence entire industries, and make better products in terms of innovation, sustainability, quality production to make things long-lasting solutions,” says Jonas Pettersson, CEO at Form Us With Love. Together with a lab specialised in natural cosmetics, the team at Form Us With Love iterated on the idea that is now a sustainable alternative to liquid soap. FORGO’s ambition is to be the sustainable subscription base for all your daily personal care starting with hand wash. The outer packaging is recycled paper and cardboard, a noticeable difference from nearly all ecommerce packaged products today. When you order refills they come in a paper envelope directly to your door in sets of three. “We see so many products designed to be wasteful and inefficient. Liquid personal care products are mostly water, an ingredient you probably have at home. So why ship it around in plastic bags and bottles when it’s possible to do better?” says John Lofgren, Creative Director at Form Us With Love. Form Us With Love brings their design discipline to every aspect of FORGO down to the touch and smell. They work closely with a perfumer to source fragrances from unlikely sources. The Woody fragrance is distilled from timber yard scraps in Canada. The Citrus fragrance is distilled from the leftover peels and pulp from organic juicing plants in the Caribbean. “For us hand wash is just the beginning. We’re here to make all personal care more sustainable with less.” concluded Allon Libermann.

Keywords: feature,photo feature,photo story,less plastic,soap,hand sanitizer,eco-friendly,paper based,sustainability

PersonInImage: