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Headline: IKEA Unveils New Vienna Car-Free Store Wrapped In Greenery

Caption: IKEA has unveiled the design for it's newest car-free store in Austria that will be wrapped in greenery. Located at Vienna’s Westbahnhof station, the seven-story building will be unlike any other IKEA store. The store will have no car parking spaces and will have a roof terrace. This innovative concept is aimed at the urban shopper and is a nod to Vienna’s top-notch transport system. Currently under construction in the Austrian capital, the car-free IKEA store is designed by local studio Querkraft Architekten to address "radically changed customer and mobility behaviours". IKEA Vienna Westbahnhof, which will have a grid-like form enveloped by greenery, will provide on-the-day delivery services and be easily accessible by foot or public transport "Consumer behaviour has been changing tremendously over the past years, and so has mobility behaviour," explained IKEA. "More and more customers do not even think about carrying home their furniture themselves, they have things delivered home. Online ordering possibilities promote this behaviour," it said. "Around two thirds of Viennese people living in the inner city districts of Vienna do not even have a car any more. They come by public transport, walk, ride bicycles or take a scooter. IKEA Vienna Westbahnhof serves all these changed behaviours." Once complete, the store will give customers the option to either take home products by foot or public transport, or have items delivered home on the same day. IKEA hopes it will be their greenest store, supporting the company's sustainability ambitions and commitment "to becoming a circular business by 2030". According to the IKEA, Querkraft Architekten's design for the gridded form of building is modelled on a bookshelf, and will have a 4.5-metre-deep facade composed of a mix of terraces, open spaces and expanded rooms to cater for transparency and flexibility. The proposal also imagines three different entrances to support customers' different ways of shopping that range from short spontaneous visits to longer planned shopping trips. Another key reason behind the store's grid-like structure is to also provide the building with space to grow trees on every level. IKEA hopes to incorporate at least 160 trees in this way, projecting it "will lower temperature at the building by at least minus two degrees celsius" while also helping to purify the air for its surroundings. Inside, the first four storeys will host IKEA products. However, unconventionally a hostel will occupy its two upper levels alongside a publicly accessible roof garden and restaurants. A central void will run from the ground level to the roof terrace to allow visitors to easily and quickly access the spaces. IKEA hopes this will help ensure that the building becomes an "iconic meeting place in Vienna". "IKEA Vienna Westbahnhof together with an innovative, exciting hospitality concept and rooftop shall become a true experience," concluded the company. IKEA Westbahnhof began construction on January 7, 2020 and is slated to open in 2021.

Keywords: feature,photo feature,photo story,design,architecture,tech,technology,building,shop,store

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