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AssetID: 36475082

Headline: Elephant in a Box Foldable Sofa

Caption: A company have created a collapsible sofa that takes less than five minutes to assemble. The $499 (£393) Elephant In A Box, which has launched on Kickstarter, can be delivered by post and is described as ‘perfect for those who frequently relocate’. The Brookline, Massachusetts-based explain: “Using honeycomb technology found in the aviation and aerospace industries, Elephant in a Box is unlike any other sofa on the market. The honeycomb structure used in the sofa's base and back support is expandable and recovers its shape quickly after pressure is applied. This allows the sofa to support a load 400 times its weight. The Sofa can hold up to 1,000 LB. It also easily folds into itself for convenient transport. "People are increasingly fed up with products that limit them as they live their lives," said M Kamal, co-founder & Head of R&D of Elephant in a Box. "We created Elephant in a Box so that people can keep their favorite sofa with them when they relocate to new cities. We are striving to bring joy to a painful buying and moving experience" “Making the unfoldable foldable, Elephant in a Box is the perfect sofa for everyone, the frequent movers, college students, etc… . One person can easily assemble Elephant in a Box in less than five minutes and disassemble the sofa in less than two minutes. No tools are needed to set it up or tear it down, making this sofa's installation truly hassle-free. Knowing sofas often carry sentimental value, Elephant in a Box makes it easy to bring the memories and the couch itself anywhere life calls. “There's no sacrifice in quality or comfort with Elephant in a Box. Each sofa comes with six-inch foam cushions that provide the perfect density for a comfortable, supportive place to sit or lounge. Customers can customize their sofa by choosing from three colours: light grey, dark grey or dark blue. “Elephant in a Box is currently available for pre-order starting at $499 with a trial period of 30 days.”

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