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Headline: Starbucks Opens Immersive Coffee Destination In New York

Caption: Starbucks has announced the opening of Starbucks Reserve Roastery New York, which opens its doors to the public on Friday, December 14. Located in the meatpacking district at 61 9th Avenue (on the corner of 9th Avenue and 15th Street), the New York location marks Starbucks fourth Roastery and second location in the U.S. The immersive coffee experience – across nearly 23,000 square feet of retail space – celebrates the heritage of roasting and the craft of coffee. The New York Roastery joins locations in Seattle, Shanghai and Milan with future openings coming to Tokyo and Chicago in 2019. “We designed the Roastery as the pinnacle experience around all-things-coffee, and there is nothing else like it in the world. With premium coffees, teas, mixology and the iconic Milanese Princi Bakery, it serves as a Starbucks brand amplifier and a platform for future innovation,” said Kevin Johnson, Starbucks CEO. “Beverages such as Draft Nitro, Cold Foam and the recent launch of Juniper Latte all began at the Roastery and have since been introduced to Starbucks locations around the world. It is the ultimate Starbucks Experience and an unforgettable way to connect with our customers.”

Keywords: roastery,new york,feature,photo feature,photo story

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