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AssetID: 35768207

Headline: PUMA Brings Back Its RS-Computer Smart Running Shoe From The 1980s

Caption: PUMA is bringing back its original RS-Computer running shoe that originates from 1986 - and will only sell 86 pairs worldwide. Global sports brand PUMA was the first to bring sophisticated electronic hardware and software into the sports experience over 30 years ago with the RS-Computer shoe. A running sneaker that originated in the 80's and considered extremely advanced for its time, it revolutionized the way runners trained. The computer on the heel of the RS (Running System) translated data and gave runners the ability to compare past runs with future goals, learning and understanding how to become faster, more efficient, and competitive. Today, PUMA upgrades with the RS-Computer Shoe with sophisticated tech features that provide real-time data while retaining the OG design. The original RS-Computer running shoe had a custom-designed computer chip built into the heel that automatically recorded the time, distance and calories expended and could communicate the results once connected to any Apple IIE, Commodore 64 using a 16-pin cord. Material-wise, the OG RS-Computer is decked in a textile and leather upper, padded collar, Multiplex Four midsole technology, a rubber outsole and a unique, extended TPU heel that housed the computer chip. The 2018 iteration has new technology but replicates the original experience. A cable is no long used to connect to a computer but instead is used to charge the shoe via a USB connector. It is fitted with Bluetooth technology to connect to an Android or iOS smartphone and a dedicated RS-Computer Shoe app (available on the App Store and Google Play) to manage and process all the information. The app interface uses 8-bit graphics seen on original computer screens and inside the app is an 8-bit game. The new RS-Computer retains the original Lunar Rock – Limestone – Peacoat colorway. Only 86 pairs will be available globally, signifying the year it first originated. Each pair has a number (from 1 to 86) that appears on a woven label inside the tongue. Sales of the show will kick off at Puma stores in Tokyo, London and Berlin, as well as online, from tomorrow (13Dec18) and will retail at €650.

Keywords: feature,photo feature,photo story,trainer,sneaker,tech,technology,shoe,design,computing,computer

PersonInImage: Puma RS-Computer smart running shoe