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Headline: St Pancras International unveil scented Christmas tree in partnership with Tiffany & Co

Caption: Tiffany & Co. and Coty have partnered with St Pancras International to unveil its first scented Christmas tree and fragrance shop in the heart of the iconic London station, offering a touch of sparkle, sophistication and magic for the holiday season. The magnificent 43-foot Tiffany tree embodies the brilliance and modern creativity of the legendary jewellery house, taking centre stage on the station’s concourse from 12th November 2018 to 4th January 2019. The sparkling floral scent of Tiffany & Co.’s Signature Eau de Parfum fragrance will be diffused from the tree at key intervals each day, creating a unique immersive sensorial experience for holiday shoppers and beautifully illustrating that Tiffany is #AllYouNeed this Christmas. The innovative tree design brings to life the magic of Tiffany’s holiday advertising campaign, “The Holidays Made by Tiffany”. At the heart of Tiffany’s theme this year is the holiday hero – a chrome articulated drawing figure first seen in the legendary Gene Moore’s 1960s imaginative window displays for Tiffany. Set against the backdrop of a whimsical holiday construction scene, the holiday hero stands atop a 17-foot animatronic robot constructed from Tiffany Blue Boxes, helping to put the finishing touches on the tree. These whimsical figures share their love of the holidays by preparing for the gift-giving season with the construction of a gift for London commuters and tourists: The Tiffany & Co. scented tree and fragrance. “Tiffany& Co. and Coty are proud to be partnering with St Pancras International to offer a fully immersive luxury experience. We hope the breathtaking Tiffany Fragrance Christmas tree and fragrance shop will help spread the joy of Christmas and gift-giving to loved ones this festive season” said Hannah Webley-Smith, Hannah Webley-Smith, Marketing Director, Coty Luxury UKI. “The launch of the St Pancras International luxury Christmas tree is one of the most highly anticipated moments in our calendar. This year’s Tiffany & Co. spectacle continues our legacy of stunning Christmas centerpieces, which help bring the festive season to life. We look forward to welcoming commuters, shoppers and tourists to the station to relax and unwind, whilst enjoying the tree and selecting the perfect gifts for their loved ones from the station’s host of premium retailers” said Wendy Spinks, Commercial Director of HS1 Ltd The Tiffany Fragrance Christmas Tree Features: - 600 perfume bottle replicas of Tiffany & Co.’s Signature Eau de Parfum fragrance - 600 hand crafted paper Iris flowers with Tiffany Blue® detail - 600 elegantly designed white, silver and Tiffany Blue® baubles - A 17-foot mechanical robot, which is brought to life via animatronics that enable the character to move - A 4-foot Tiffany fragrance bottle, which serves as the tree-topper of the impressive structure. Adjacent to the tree, shoppers will be able to visit the Tiffany fragrance shop, also inspired by the whimsical construction scenes captured within the holiday advertising campaign. Visitors are invited to enjoy Tiffany’s signature gift-wrapping services, complimentary fragrance bottle engraving from Saturday 15th December to Monday 24th December, and a unique vending machine that allows commuters a playful way to purchase their fragrance.

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