PREVIEW

AssetID: 35373372

Headline: World’s Deepest Pool Turned Into Dance Floor

Caption: Welcome to the world's first, deepest underwater dance floor. The deepest pool in the world was transformed into a unique nightclub for the aptly-titled Deep House event. Party-goers attending the Y-40 Deep Joy Pool, in Montegrotto Terme, near Venice, were treated to the watery bash held by tequila flavoured beer brand Desperados. They were hepled out by iconic party producer Elrow and world-renowned DJs Peggy Gou and Artwork. Deep House saw over 400 fans attend the multi-sensory experience at the pool, which reaches an impressive depth of 42 metres and holds a staggering 4300 cubic metres of water. Partygoers wore cutting-edge SeaTREK diving technology to hear the music in high definition and took the party underwater to find their own dance floor. Performing live from an underwater viewing tunnel, award-winning Berlin-based artist Peggy Gou, and London producer and DJ, Artwork, brought their world-class beats to submerged partiers, through a sub aqua sound system. Peggy Gou commented, “I’ve been lucky enough to DJ all over the world but playing at the deepest dance floor ever at the world’s deepest pool for Desperados Deep House is an epic first for me. It was a unique experience to see people expressing themselves in their own way on the dance floor to my music! It shows if you have the right mindset, the world is your dance floor.” Professionals at creating unique party experiences that dare people to be different, Desperados also showed that distinctive experiences positively stimulate people’s minds. Using Deep House as a testing ground, Desperados worked with Dr Daniel Richardson, experimental psychologist at University College London, to conduct a series of tests on partygoers before and after Deep House to measure their creativity and mood. With a 27% elevation in mood and an 30% increase in creativity, Desperados proved the psychological benefits of epic parties, on top of Deep House being a once-in-a-lifetime experience. “Desperados are experts in curating events that push the boundaries of wild experimentation, innovation and fun,” said Diederik Vos, Global Brand Director, Desperados. “With ever-evolving party trends, it’s great to be able to show how any place, no matter how unusual, can be turned into a dance floor and to prove that unique experiences have a positive effect on people. With our events we’re giving our fans a new way to party.” Deep House is the latest act of Desperados’ Release Your Inner Tequila campaign, which involves a series of unique acts to foster wild experimentation in music and partying.

Keywords: odd,oddity,offbeat,funny,LOL,quirky,weird,amazing,interesting,cool

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