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AssetID: 35363863

Headline: App-Controlled Wearable Device Promises Silent Breast-Pumping For Nursing Mothers

Caption: For nursing mothers who don't wish to be tied down to a bulky, non-portable breast pump, there are already wearable versions that can be slipped discreetly under a bra, but women's tech company Elvie is taking things a step further, by announcing what it claims is the world's first silent wearable breast pump. Known as the Elvie Pump, the Bluetooth-equipped device is designed to fit inside a standard nursing bra, where it reportedly draws milk out completely soundlessly. Users can move around and go about their daily routine during the process, using an iOS/Android smartphone app to check how much milk the pump has collected, track the pumping history of each breast, and stop and restart the pump if necessary. That said, the device will automatically cease pumping when it detects that its detachable 5-oz (150-ml) bottle is full. “We spoke to a lot of women about the struggles they experience post-pregnancy and it became obvious that outdated pumping technology was a real obstacle for women wanting to provide breast milk for their baby,” said Elvie founder Tania Boler. “Women need technology that keeps up with their busy lifestyles, especially at a time of so much change.” The pump additionally features a choice of seven intensity settings, has a USB-rechargeable battery, and works in both stimulation and expression modes – stimulation simulates a baby's initial frantic sucking that gets the milk going, while expression simulates the slower sucking pattern that subsequently keeps it coming. The British company has previously produced its own kegel trainer, which helps women strengthen their pelvic floor for improved bladder control. The Elvie Pump goes on sale from October, costing £229 for a single pump and £429 for a double.

Keywords: feature,photo feature,photo story,women's health,maternity,wellbeing,well-being,well being,pump,breast feeding

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