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AssetID: 34287826

Headline: 100% Plant-Based Steak

Caption: Netherlands company Vivera has announced that it, as first company in the world, will bring the 100% plant-based steak to market. British supermarket chain Tesco will be first to sell the ground-breaking product from 21 May 2018. Vivera has already started production and expects to produce several million pieces in 2018. Vivera has a current production of more than 1 million meat replacements a week, making it one of the three largest producers in Europe. The company sees a strong growing international demand for plant-based products. Vivera has been one of the founders of meat alternatives in Western Europe since its foundation in 1990. As the first supermarket in the world, the British chain Tesco (biggest supermarket chain in Europe) sells the 100% plant-based steak from 21 May 2018 in more than 400 supermarkets. In June 2018, several large supermarket chains will follow in the Netherlands and from the second half of 2018 Vivera will also sell the product in other countries in Europe, starting with the German, French and Italian markets. Only plant-based ingredients like wheat and soy are used in the production. This allows both vegetarians, vegans and flexitarians to enjoy this ground-breaking product. Gert Jan Gombert of Vivera states: "A large group of vegetarians, vegans and flexitarians has been very interested in such a product for years. With the breakthrough of its market introduction and large-scale production, a large group of consumers can enjoy this very tasty plant-based product. The smell, taste and bite can hardly be distinguished from real steak and we are convinced that this product will meet a large need of consumers. It is very important that we eat less meat, both for our own health, animal welfare and for our planet. Innovative and high-quality plant-based products can make a significant contribution here." The development of plant-based steak in mass production fits in the growing popularity of healthy and high quality meat replacements. Consumer interest in healthier and sustainable food is significantly increasing in many parts of Europe. As the world's meat production is projected to double by 2050 according to FAO (Food and Agriculture Organization of the UN) the availability of meat alternatives becomes more relevant than ever before. Consumption of plant-based meat alternatives can significantly reduce the environmental impact and the use of scarce resources like water and farmland. The focus of Vivera is to establish a 100% plant-based product portfolio before the end of 2018. Its current product portfolio consists of more than 40 different meat alternatives.

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