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AssetID: 31240709

Headline: Nike Creates Shoebox Made From Recycled Cartons And Coffee Lids

Caption: Nike has partnered with Taiwanese architect and engineer Arthur Huang to design "sustainable and responsible" Air Max packaging made from recycled drink containers and lids. The lightweight shoebox, which was released for the brand's annual Air Max Day, is made to neatly interlock for stacking or display. It is created using plastics derived from leftover consumer packaging and is manufactured with no added chemicals. "It cushions while at the same time reducing material usage," said Huang, who is CEO of Miniwiz - a Taiwan and Berlin-based studio dedicated to finding new uses for waste, and reducing the impact of materials on the environment. "In this case, we're adding features and efficiency to an existing product and by re-using non-virgin materials in a sustainable and responsible way," he added. The top of the box splits diagonally in half, with a central section that keeps the shoes in one place. Extra holes in the packaging allow owners to thread rope through and re-use the box as a backpack or carry bag. It can also be recycled. The packaging is made specifically for the Air Max Royal 01, which Huang also designed. The shoes – which are also made only from recycled materials and are said to be the lightest ever Air Max 1 – were unveiled in New York earlier in the year, alongside designs by Marc Newson and Riccardo Tisci.

Keywords: feature,photo feature,photo story,shoe,box,design,recycled

PersonInImage: Arthur Huang